Welcome to my portfolio, Apartment Therapy!
I’ve curated some relevant experience here, but feel free to explore the rest of my site.
The Left Hook Coffee
Raleigh, North Carolina
Social/editorial content, website creation/management, product packaging, promotional posters, and printed branding materials for Raleigh’s favorite independent coffee shop.
EVENT BRANDING, POSTER DESIGN
Collaboration with Illustrator Christian Smith
Play on the website below.
Invibe
Chapel Hill, North Carolina
A social media platform and content creation studio designed as a controlled, simulated online experience for research studies conducted by UNC-Chapel Hill. Created 465 users, 623 posts, and 1590 comments for use in research.
UI/UX DESIGN
VET-1
Vilnius, Lithuania
Full brand guideline presentation for Lithuania’s trusted provider for all pet care needs.
BRAND GUIDELINES, BRAND MOCKUPS
Optimizing Drug Alerts
Chapel Hill, North Carolina
Offering a better-designed alternative for busy, text-heavy standard drug alerts, designed as part of research conducted by MacArthur Fellow Nabarun Dasgupta at the University of North Carolina at Chapel Hill, funded by the Foundation for Opioid Response Efforts.
Standardized messages and optimized messages (designed by me) were tested with 700 people with the help of 7 hard reduction organizations.
GRAPHIC DESIGN
Illustrations by Brittain Peck.
Standard Alert
Optimized Alerts
Editorial and Advertising Projects
Using Adobe Illustrator, Adobe Photoshop, Adobe Firefly, Adobe Stock, and original photography to create a circus poster for the Adobe MAX 2024 Pre-Conference theme: Le Cirque Galactique. Later displayed at the Adobe MAX Circus Pavilion for viewing by thousands and thousands of conference attendees. OCTOBER 12-16, Miami Beach
Our team won 3rd Place at the 3rd District Competition of the AAF National Student Advertising Competition.
Editorial work for Workroom: FashionMash. ROLE: Art Direction, Model, Editing.
Propped Up. These stylized depictions of the King, Queen, and Jack of Hearts highlight a more modern wardrobe. Each brandishes a gleaming, golden weapon of their choice: a sharpened dagger, a stunning rose, and a fresh quill. Each happens to make their owner a formidable enemy, or a much-desired ally. Whose side will you be on?
Editorial work for Workroom: FashionMash. ROLE: Art Direction, Model, Editing.
About last night… This artistic creation sheds light on the intricate dichotomy between domination and passion. The black and red color palette serves as a powerful visual metaphor for the complex relationship between two individuals and underscores the intense and emotional connection between the two hands, conveying a story of entanglement and tension that is both captivating and thought-provoking. The presence of latex in the background furthers this narrative by alluding to the relationship that teeters on the line of exciting and dangerous.
Editorial work for Workroom: FashionMash. ROLE: Art Direction, Photography, Editing. Model: Cullen Keogh.
What does unwearable mean? Unwearable is an expression cast upon you by others—it’s what the outside world deems to be unacceptable, unbearable, unfit. But why should anyone get to dictate what you wear? Fashion doesn’t have to be prescribed, it can be self-designed. It can be as unique to you as a hand-me-down, or as frustrating as shrunken shorts. If you wear your outfit unapologetically, and others find it unwearable, it’s probably something they can’t pull off—and that’s their problem.
I took two brands I enjoy (Caribou Coffee and Penguin Random House) and made brief mock campaigns with video spots, social, and OOH ads.
An exploration of what fashion can look like in a quickly-changing technological landscape featuring the metaverse and NFTs. With Nike, we dove into the Serena Williams collection, Air Jordan, and the creation of our own brand, GLOB.