What could you do with the brands you love?
In a really fun exercise, I took two brands I enjoy (Caribou Coffee and Penguin Random House) and made brief mock campaigns with video spots, social, and OOH ads.
ROLE: Graphic Designer (mock campaign)
BRAND 1: Caribou Coffee
Some folks swear they can’t start their day without a cup of coffee.
We live in a fast-paced world—there’s nothing wrong with needing a boost. If you want to prolong your peace before the day’s hullabaloo, sit back and relax as you sip your rich, flavorful Caribou Coffee.
Below is a set of 60s showing how consumers are glad they started their day with Caribou.
BRAND 2: Penguin Random House
We needed an escape from the confines of social isolation during the COVID-19 pandemic.
A great book—or The Penguin—can you take you somewhere—to a place, to a feeling, to an experience. This is a visually-driven mock campaign with out-of-home and social ads, as Penguin Random House strives to be innovative with its social media use. The visuals illustrate the Penguin (a physical manifestation of the brand) as an adorable companion, taking you along with him to experience something new.
