National Student Advertising Competition - 2023
ROLE: Art Direction + Campaign Pitch Presenter
Our team won 3rd Place at the 3rd District Competition of the AAF National Student Advertising Competition.
We were tasked with producing a campaign for the client, Indeed, to increase unaided consideration (UAC) for the platform among 18-24-year-olds—a group that had been seeing a plateau in UAC after 2021.
OUR CREATIVE IDEA PLATFORM
Indeed equips 18-24 y/o with the tools to tune out The Noise and focus on the job search.
VIDEO
The Noise can look like anything from insecurities to external pressures. Tune it out with Indeed.
OUT OF HOME
Indeed gives you options for eliminating The Noise that manages to unexpectedly seep into your life.
PAID SOCIAL
Social media posts from content creators, Q&A videos, and comedic use of trending audio to help Indeed reach the target audience.
AUDIO
“Anyway… I’m sure you’ll figure something out.” We’ve all heard it before. We don’t need to hear it ever again.
